Customer Communication

Clear, concise, targeted customer communication can help you to:

• build and maintain more effective relationships with your customers and stakeholders
• reinforce your key messages, and
• manage perception of your brand in the marketplace.

What's more it can have a demonstrable impact on your bottom line by helping you to maximise sales to your audience of current customers, retain customers and win new ones.

I have extensive customer communications experience in both strategy development and project implementation.

Examples of some of the projects I have worked on include:

• tracking customer satisfaction and identifying areas to improve customer satisfaction through surveys and analysis
• development of sales tools for sales team members to use with clients, ensuring consistent and professional representation of your brand and accurate, thorough representation of product benefits
• development of tools to guide clients through the sales process, managing their expectations and increasing their level of comfort and satisfaction in their purchase
• researching, writing and managing production of customer letters, newsletters, magazines and email communications
• researching, writing and managing production of engaging and effective sales materials including brochures, catalogues and websites
• development and management of systems to build your database of customers and potential customers to communicate with
• development of avenues for gathering customer feedback - remember communication is a two-way street
• establishing and managing customer loyalty programmes
• crisis communications addressing stakeholder concerns, assisting business retention and reinforcing business key messages
• building brand awareness and business credibility while profiling products and services through proactive and reactive editorial and advertising in key customer publications
• organising and coordinating customer events and corporate hospitality opportunities
• completion of communication audits to review your existing materials and customer touchpoints for consistency of message and brand positioning
• revision of existing business materials to align all customer communications.

 For further information about Writehand Communications' services, or to discuss your customer communications requirements, please contact me.