Media Relations

Media relations involves working with the media for the purpose of communicating an organisation's key messages in a positive, consistent and credible manner. Its goal is to maximise positive coverage in the mass media without paying directly for advertising.

Media relations can be proactive or reactive. Proactive activity typically involves provision of editorial content or comment to publications/media channels that will reach your target market. Reactive activity is about responding to media enquiries to effectively manage the way your business is portrayed in the media, ensuring it is as favourable as possible.

The key benefits of media relations activity are its low cost and its high level of credibility. However, with these benefits comes the need for careful management, as a poor representation of your business or products to your target audience can be very damaging. By using media relations effectively, you can enhance the reputation of your organisation, while establishing good working relationships with journalists that will serve you well in future endeavours.

Writehand Communications is experienced in reactive and proactive media activity and can work with you to develop and implement a media relations strategy that will effectively reach your target audiences, while protecting your reputation and growing your brand.

Media relations activity may include:

• writing news-worthy editorial articles for newspapers and magazines
• media interview training to prepare you for a television (or other media) interview
• creative editorial services
• assistance with the identification of editorial opportunities 
• ‘pitching' stories to your target media
• media consultancy - advice on how to deal with a specific media issue or enquiry, or how to get your message into the media in a proactive manner.

For further information about Writehand Communications' services, or to discuss your media relations requirements, please contact me.